For this task I decided to visit Nottingham as there was a bigger range of shops in the market place. I visited most shops that were in both the Value, Middle market and Premium (Designer) to get a good insight of the different shops layout and the actual garment quality.
I focused on specific garments such as scarfs and jumpers. I found the quality changes as u go up a level in the market place.
These images I took of the scarfs in Dorothy Perkins. The colours were bold and colourful; the technique to create the scarves was woven and then printed. I found the quality wasn’t that great and the seam finish wasn’t good as the edges were easy to fray. The shop was very cluttered, small and busy and the sales assistants really weren’t much help. 
I then visited All Saints and found a lovely scarf made with thick material that was dyed and then woven. The scarf was big and chunky and well suited for this season’s weather I could tell the quality was much better than Dorothy Perkins. I also found the building very interesting, very theatrical looking, dark and well-spaced out layout. The sales assistants were very nice and helpful and always made sure I was ok or needed anything.
Lastly Paul Smith was my favourite. The Scarves on display were beautiful with fine silk and so delicate to touch. The technique was printed silk with a nice finished hem. The shop layout was so lovely and spaced out it was like an exhibition in a grand house, I felt at ease to take time to look at the garments and when I wanted to try on garments that reached prices of £180 the sales assistant asked if I would like to try it on and then gently took it from me and put it in the changing room much to my positive shock. The photo of the cardigan below was from Paul Smith.
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